What is Branding and How is it evolving? | Kate DiLeo, Chief Brand Architect, and International Bestselling Author

There are a lot of brands in any industry today. Some brands die in a few years while some stay relevant for hundreds of years. The whole domain of branding and advertising has changed a lot in the last few years, and it’s evolving at a very fast pace. Brands need to do a lot of research and spend a lot more money and a lot more efficiently to go from lead to conversion. Today we talk to Kate about how a brand can find its niche and stray relevant in the long term.

About Kate DiLeo

• I am an “accidental brand strategist” who originally intended to pursue a Ph.D. in Anthropology, yet discovered the power of branding during my first sales job.
• In the pursuit of making quota, I realized I needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or I was out of a job.
• I overcame, honed my craft, and went on to successfully manage millions in the pipeline by throwing out the long monologue sales scripts and unsubscribing leads from complex story-based marketing campaigns.
• Instead, I delivered a simple pitch that invited prospects to engage in a compelling conversation by sharing what I did, how I could solve their problem, and how I differed from the competition.