Rising Cost of Living and Consumer Behavior

The increasing cost of living has significantly affected consumer behavior in Australia, leading many to find ways to save money. One major trend is the shift towards home brewing coffee instead of purchasing takeaway, as evidenced by the rising sales of coffee machines and beans. This change reflects a broader pattern where consumers prioritize essential purchases and seek more affordable alternatives for non-essential items. With companies still recording substantial profits, the pressure on individual consumers continues to build, even as spending habits adapt to these economic challenges.