Amanda Malko (CMO at G2) on Marketing Org Structure, Revenue Marketing vs Demand Gen, Who Should Own Customer Reviews

Amanda Malko is Chief Marketing Officer at G2, the world's largest and most trusted software marketplace. More than 60 million people annually - including employees at all of the Fortune 500 - use G2 to make smarter software decisions based on authentic peer reviews. Prior to G2 Amanda was Head of Partner Programs & Marketing at Mailchimp, and she was also CMO at Tongal and 360i. Amanda and Dave discuss her role as G2 CMO, how she's structured her team, revenue marketing vs. demand generation, who should own reviews on the marketing team (product vs. customer marketing), lessons from her time at Mailchimp, and more.

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Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

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