In this episode of the podcast, Dr. Ryan Moyer speaks with behavioral scientist & motivation expert Dr Ayelet Fishbach about motivation and her new book, Get it Done: Surprising Lessons from the Science of Motivation.

They discuss the one trait that all goals should have, how to use framing & incentives to motivate behavior, why the middle of pursuing a goal is the hardest, and how to deal with conflicting goals.

For more on Ayelet, visit www.ayeletfishbach.com

Why Do We Do That? is a psychology podcast that deconstructs human behavior from the perspectives of social scientists, psychologists, and others that use applied psychology in their work.

#046 - Motivation with Dr. Ayelet Fishbach