The Startup CPG Podcast
Founder Feature: Ehime Eigbe-Akindele of Sweet Kiwi
Feb 7, 2025
Ehime Eigbe-Akindele, the innovative founder of Sweet Kiwi, transformed her finance career into a thriving frozen Greek yogurt brand. She discusses her inspiring leap into entrepreneurship and how she turned a homemade recipe into a hit product found in major retailers like Whole Foods. Ehime delves into the challenges of scaling, the importance of branding based on consumer feedback, and building genuine relationships with retailers. Plus, she reveals exciting collaborations, including a Smurfs-inspired launch, all while promoting healthier lifestyles!
34:43
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Quick takeaways
- Ehime Eigbe-Akindele transformed her health challenge into Sweet Kiwi, highlighting the importance of personal motivation in entrepreneurship.
- The journey of Sweet Kiwi underscores the value of adaptability in retail strategies and the necessity of strong retailer relationships for success.
Deep dives
The Origin of Sweet Kiwi
Sweet Kiwi began as a personal solution for a health challenge after the founder, Ahime, was diagnosed with a uterine fibroid. Seeking healthier alternatives, she experimented with Greek yogurt to create a dessert that satisfied her sweet tooth while adhering to her dietary requirements. This led to the development of a frozen whipped Greek yogurt that garnered attention from friends and colleagues, prompting her to consider a business venture. The transition from kitchen experiment to entrepreneurship was significantly influenced by encouragement from her peers, which highlighted the potential market for her product.
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