In this episode of The Startup CPG Podcast, Grace Kennedy chats with Ehime Eigbe-Akindele, founder of Sweet Kiwi, a frozen whipped Greek yogurt brand that combines functional nutrition with irresistible taste. Ehime shares her inspiring journey from working in bankruptcy litigation at Citigroup to creating a delicious and nutritious product. She talks about her leap into entrepreneurship, the pivotal moments that shaped Sweet Kiwi, and how she turned an idea from her home kitchen into a product featured in major retailers like Whole Foods.
Ehime dives into the challenges of scaling a frozen product, the importance of branding and customer connection, and the lessons learned from navigating retail negotiations. She also discusses the value of building strong retailer relationships, the impact of rebranding, and the innovative collaborations Sweet Kiwi is pursuing—like their upcoming Smurfs-inspired product launch.
Tune in to learn how Ehime is building a brand that's not only delicious but also impactful for communities!
Listen in as they share about:
- Background of Sweet Kiwi
- Early Journey and Challenges
- Retail Strategy and Lessons
- Scaling the Brand
- Rebranding and Customer Insights
- Team and Growth Management
- Vision for 2025 and Beyond
- Advice for Founders
Episode Links:
Website: https://www.sweetkiwi.com/
LinkedIn: https://www.linkedin.com/in/theehime/
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Show Links:
- Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (20K+ members and growing!)
- Follow @startupcpg
- Visit host Daniel's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
