Taking Your Images to the Next Level - Pixc Founder - Holly Cardew

Jan 6, 2020

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In our first episode of Winning with Shopify for 2020, I sit down with Holly Cardew for the second year in a row at our Social Media Influencers Online Summit! If you missed her last year, be sure to listen this time and you won’t be disappointed. Holly is the founder of Pixc, a company that helps eCommerce stores optimize their product content, increase their online sales ad automate the repetitive tasks within their business. Since starting Pixc, Holly has hired over 400 freelancers, built a distributed team and is excited about the evolution of HR with the rise of Artificial Intelligence.

Holly has an extensive background in building eCommerce stores and marketplaces. She has worked with various international companies to help build their online brand presence. And her success and dedication even landed her on the Forbes 30 Under Asia list for an emerging entrepreneur to watch in the eCommerce and retail space.

I am so excited to share my interview with Holly where we focus on images. Images are the main element that tell a brand story to your customers. They are key for Shopify success and Holly will take us through all we need to know. Be sure to go and listen to the full podcast with Holly over at www.winningwithshopify.com/summit. You can sign up today for free and you’ll get three complimentary days full access where you can listen to tons more interviews from the top minds in marketing!

Questions I covered:

What are the image trends right now that we should know about?
Why are images essential for Shopify stores?
What are some best practices for using images for your Store?
What can Shopify merchants do right now to improve their product images?
What can Shopify merchants be doing to save time on the right things?
How does Pixc help Shopify stores automate the mundane processes of their business? What are the key differentiating features?

Topics:

The importance of contextual lifestyle shots for product images
Consistency is key when it comes to product images
Overview of strategic image placement on a webpage
New image trends for consumer-facing brands featuring models
Product title descriptions should include as information as possible in the beginning
Understanding the right tasks to delegate to others and what tasks you need to be more involved with when it comes to branding

Resources:
Download the Pixc App - pixc.com
Find Holly at:

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