This episode’s a special one as Daniel sits down with one of the most influential marketers in his life, his mom.

Beverly Pamensky is also a serial entrepreneur in the travel and event industry, a small business advisor, and coach & mentor.

Daniel and Beverly talk about how she adapted her marketing tactics after a global move, the importance of building fans of your brand, and the marshmallow campaign she invented to win loyal customers and stand out in a male-dominated industry.

And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo.

Follow Beverly:

LinkedIn: linkedin.com/in/bevpamenskymurray

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing 

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How To Build Brand Evangelists

Deliver exceptional customer service

Create a community around your brand

Offer exclusive perks and rewards

Encourage user-generated content

Engage with your customers on social media