Behind the Brand with Bryan Elliott On Running: How a Tiny Swiss Brand Business Took on Nike -- AND WON! | Olivier Bernhard | Podcast series / Marketing
When On Running Co-Founder Olivier Bernhard was a child, running made him feel whole. He had trouble focusing in school and he says that in today’s society he would have probably been given medication to help him focus. Luckily his parents saw the energy he needed to expel and put him into a running club. That changed everything. The experience of moving his body and running gave him a sense of belonging and place and eventually he would grow up to be a pro Swiss athlete.
“I’ve been a runner all my life,” he says. “I would say I’ve had this DNA in me. I started racing
when I was five or six years old, and I enjoyed it. Maybe not so much to climb the podium and
claim a medal. It was more the feeling of running; the breathing and heartbeat...”
Bernhard—a multi-championship Ironman never intended to be at the helm of a disruptor brand, nor did he intend to create a running shoe company. The idea sort of found him when he was looking at ways, not to create new running products but to create a different kind of running experience and feeling.
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