The Sam Ovens Podcast

5. Four Books Every Entrepreneur Must Read

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Mar 19, 2015
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INSIGHT

Four Pillars To Focus On

  • Improve continuously in four pillars: mindset, sales, marketing, and business strategy.
  • These four areas form the core skills every entrepreneur should prioritize.
ADVICE

Master Your Self-Image

  • Read books to master your mindset because entrepreneurship is primarily a battle in your own mind.
  • Study Psycho-Cybernetics to understand and improve your self-image and emotional reactions to challenges.
ANECDOTE

Surgeon Turned Self-Image Researcher

  • Maxwell Maltz left plastic surgery after noticing patients still felt self-conscious post-surgery.
  • He then dedicated his life to researching self-image and wrote Psycho-Cybernetics on the topic.
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