How to Be a Successful Entrepreneur

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Eugene Schwartz's Break Through Advertising is the best book on marketing and advertising ever written in the world. This teaches you some best practices in advertising that will last you for your entire lifetime. Blue Oceans Strategy looks at how Cirque du Soleil was able to build a multi-billion dollar brand in a very short time by flipping their model completely upside down. Business strategy is another fundamental that you always want to be improving your skills on.

As an entrepreneur starting out there’s a lot of things you need to know. The best way to learn is by reading books. I have been to university, I have been to $15,000 dollar seminars, I’ve been in masterminds & I have mentors. You know where I have learned most of my knowledge is definitely from books and this is awesome because books are readily accessible from anywhere in the world and you can buy them on Amazon and everyone has access to them and there is so much knowledge to be gained through books.

A question that came up a lot after that, the audience was writing to me saying, “Sam that’s awesome but what books would you read specifically?” It’s a very good question and in today’s podcast, I’m gonna share with you the four books that I believe every entrepreneur should read.