In this episode of the Tax Section Odyssey, April Walker, CPA, CGMA, Lead Manager — AICPA Tax Section, talks with brand, marketing and growth strategists, Manny Torres and Kenny Harper from Growth Amplifiers.

Growth Amplifiers works with business advisors to help them increase their profits and the success of their businesses. The organization provides tips, tools and strategies to help advisory businesses elevate the value and experience they provide to their customers and/or clients.

What you’ll learn in this episode

• What Growth Amplifiers offers to business owners (1.52)
• Strategies to help tax professionals elevate the type of clients that they serve (3.17)
• Tips for attracting the right clients (8.58)
• How to decide what range of services to offer to attract ideal clients (13.11)
• The profit-growth formula (15.35)
• Communication strategies to overcome the overwhelming feeling during tax season (23.01)
• Final thoughts (29.16)
• A page from Kenny’s travel journal (31.24)

AICPA resources

• CPA Marketing Toolkit — The resources in the CPA Marketing toolkit help you communicate with prospects and clients throughout your career. These tools help you demonstrate your strength as a trusted adviser, assisting with all aspects of your clients’ financial situations.

Other resources

• Business Advisor Growth Guide — Growth Amplifiers offers a free downloadable resource to amplify your practice.

Keep your finger on the pulse of the dynamic and evolving tax landscape with insights from tax thought leaders in the AICPA Tax Section. The Tax Section Odyssey podcast includes a digest of tax developments, trending issues and practice management tips that you need to be aware of to elevate your professional development and your firm practices.

This resource is part of the robust tax resource library available from the AICPA Tax Section. The Tax Section is your go-to home base for staying up to date on the latest tax developments and providing the edge you need for upskilling your professional development. If you’re not already a member, consider joining this prestigious community of your tax peers. You’ll get free CPE, access to rich technical content such as our Annual Tax Compliance Kit, a weekly member newsletter and a digital subscription to The Tax Adviser.