Investment in Human-first AI - Sonja Kohn | Horizon Search 43

Sonja Kohn is a former advisor to the Vienna Stock Exchange and was a key figure in innovative projects with the Beijing and Dubai Stock Exchanges. Now at the helm of an AI company, BestFit, Sonja shares her journey and insights into the evolving landscape of AI and its intersection with human behavior.

Transition to AI Leadership:

• Sonja's shift from financial markets to leading an AI company.
• The vision and mission behind Best Fit.

Understanding AI through Chat GPT:

• Drawing parallels between training AI and instructing a child.
• Concerns about AI's role in widening the wealth divide.
• The critical importance of quality input for quality AI output.

Behavioral Science in AI:

• The role of behavioral science in enhancing investor experiences.
• Influence of Nobel Prize-winning theories on Best Fit's approach.
• Utilizing these principles to visualize and understand thought processes.

Best Fit's Industry Impact:

• Application across various sectors: online sales, insurance, healthcare, and HR.
• Adopting 'Nunchi' – a Korean philosophy of observation and mindful action.

Adapting to Industry Changes:

• Responding to the ban on cookies and Apple's anti-tracking initiatives.
• Best Fit's strategic pivot in the face of these challenges.

AI for Humanity:

• The necessity of human-centric AI.
• Customizing communication and offers to maintain individual perspective in AI innovation.

bestfithi.com

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