SEO + Content Roadmap for Low Authority Sites

00:38: How to evaluate keywords (and find them) when just starting out

4:07: Finding lower competition terms

5:13: Why passive link building is even more important for lower authority sites

7:06: When buyer personas ≠ linkable audience

8:03: Understanding authority and credibility when link building

10:00: Building out a “hero asset” to carry your content strategy

11:51: How to balance a blog design that scales