Twenty Thousand Hertz Into the Huluverse: The sonic evolution of Hulu
Jan 24, 2024
Dan Capstick, member of the creative team at Dix, discusses Hulu's sonic branding evolution, AI testing, and the challenges of creating a memorable sound. The team aims to enhance the viewer's experience and score higher than HBO's logo. The podcast explores the impact of sonic logos and introduces a mystery sound contest.
AI Snips
Chapters
Transcript
Episode notes
Balancing Sonic Logo Repetition
- Entertainment sonic logos must balance memorability without annoyance due to repetition.
- Hulu’s challenge was creating a sound frequently heard but not irritating to users.
Hulu's Early Sonic Logo
- Hulu's first sonic logo in 2008 was bright and cheerful but sounded generic.
- Reid Thompson described it as capturing the brand's friendly, casual spirit.
Sonic Logos Need Contrast and Flexibility
- Successful sonic logos mix contrasting sounds and must be flexible across content types.
- Netflix's sound works well before diverse shows like Stranger Things and Bojack Horseman.