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Twenty Thousand Hertz
Into the Huluverse
Jan 24, 2024
Dan Capstick, member of the creative team at Dix, discusses Hulu's sonic branding evolution, AI testing, and the challenges of creating a memorable sound. The team aims to enhance the viewer's experience and score higher than HBO's logo. The podcast explores the impact of sonic logos and introduces a mystery sound contest.
29:21
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Quick takeaways
- Sonic logos serve as a crucial audio representation of a brand, setting the desired tone and creating an emotional connection with the audience.
- Hulu's sonic logos have evolved to capture the essence of the brand and transport the audience into the Hulu experience through cinematic and powerful sound design.
Deep dives
The Importance of Sonic Logos in Branding
Sonic logos have become increasingly popular in the past decade, especially among streaming platforms. These short pieces of sound design aim to capture the essence of a brand and create a memorable connection with the audience. Sonic logos not only serve as an audio representation of the brand but also play a crucial role in setting the right tone and creating an emotional response. Creating an effective sonic logo can be a challenging process, balancing elements like authenticity, energy, and uniqueness. Testing and refining the sonic logo is necessary to ensure it resonates with the target audience and leaves a lasting impression.
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