Into the Huluverse: The sonic evolution of Hulu
Twenty Thousand Hertz
Creating the Hulu Sonic Logo
This chapter discusses the process of creating the Hulu Sonic logo and the challenges faced during the rebranding efforts. The team analyzes other successful Sonic logos and aims to create a sound that enhances anything it precedes. They also discuss the use of AI to test and score the logo, achieving a higher score than HBO's logo.
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