Michael Stotland, VP of FP&A at AEG Presents, shares insights on managing finances for music icons like Taylor Swift and leading the recovery of live entertainment post-COVID. He discusses leveraging external data, heatmaps for planning, mastering critical FP&A skills, and the integration of AI in forecasting. Discover the strategic finance planning in the entertainment industry and the challenges of Excel function preference and Power BI development.
Entertainment industry expertise guides successful FP&A strategies in live music events.
Implementing AI technologies enhances forecasting accuracy and business insights in FP&A functions.
Data integrity, strategic decision-making, and storytelling drive effective financial planning and analysis in FP&A roles.
Deep dives
Michael Stalind's Career Journey and Expertise in FP&A at AEG Presents
Michael Stalind, Vice President of FP&A at AEG Presents, shares his career journey, including roles at Marvista Entertainment and 20th Century Fox. His experience spans finance positions in the entertainment industry, focusing on metrics and numbers. His background in econ and finance guided his path towards FP&A, where he thrives in analyzing data and making strategic business decisions.
Financial Challenges and Successes Amidst the Pandemic in the Entertainment Industry
During the pandemic, Marvista Entertainment faced challenges but managed a successful year. Stalind's problem-solving skills helped navigate uncertainties, leading to growth. The impact of COVID-19 highlighted the need for scenario planning and sensitivity analysis in the entertainment business, considering factors like show cancellations and fluctuating business dynamics.
Optimizing FP&A Processes and Integration of AI Technology
Stalind emphasizes the importance of optimizing FP&A processes by leveraging AI technologies like Power BI and machine learning. Data governance and accuracy play a key role in incorporating advanced analytics. Transitioning towards AI-driven models enhances forecasting accuracy and business insights, setting the stage for future advancements in FP&A practices.
Enhancing Data Integrity and Strategic Decision-Making in FP&A
Stalind highlights the significance of data integrity, trust, and strategic decision-making in FP&A functions. Building strong teams, implementing data governance practices, and utilizing metrics like Sumifs in Excel or advanced features in Power BI support effective reporting and analysis. The focus on storytelling and data-driven insights drives successful financial planning and analysis.
Personal Insight: Michael Stalind's Triathlete Coaching Experience and Favorite Gig with The Rolling Stones
Discovering Stalind's triathlete background and coaching experience adds a personal touch to his journey. Attending a Rolling Stones gig at SoFi Stadium marked a memorable moment, reflecting the essence of facilitating memorable experiences for fans. Stalind's multi-dimensional interests in sports metrics and data align with his analytical approach in FP&A, showcasing a fusion of personal and professional passions.
What’s the connection between FP&A and Taylor Swift? To answer we are joined by Michael Stotland, Vice President of FP&A at AEG Presents.
AEG Presents is one of the largest live music companies in the world, and most famously the concert promoter behind the $1 billion dollar revenue Eras Tour by Taylor Swift: the highest grossing tour of all time.
For good measure, Stotland’s FP&A team also supports the tours of Paul McCartney, Katy Perry Elton John, and the Rolling Stones, and 25 music festivals, including the iconic Coachella Valley Music and Arts Festival, along with Stagecoach, the New Orleans Jazz Fest, hangout Fest, electric Forest, and Firefly.
In this blockbuster episode, we want to teach you how FP&A feels (apologies to Swifties):
Michael Stotland VP of FP&A at AEG reveals in conversation with host Glenn Hopper:
How growing up in Los Angeles the entertainment industry the entertainment industry was a natural choice, and starting my career at MGM
Spreading my wings at 20th Century Fox
Building up the FP&A function at MarVista (a TV and movie production company showcasing nearly 2,500 hours of content) and the story behind a facing a “fantastic year” during COVID FP&A leadership at AEG helping live entertainment “ return from the abyss”
“Seeing the financials bounce” back as pent up demand was realized
Pulling external data into daily FP&A work
Heatmaps on beer costs and price of living as part of FP&A planning
Managing 3 areas of FP&A at AEG: General, systems and business strategy units
The FP&A dimension of Taylor Swift Eras Tour
Using local macroeconomics to impact business decision-making – from the UK to Singapore and the US
How Television revenues and licensing of big movies saves movie studios
FP&A swiftness when Kanye West bowed out at the last minute at Coachella
Using AI to look at past events and ticket sales and performance on a contribution margin basis
Looking to optimize how we do FP&A and ambitions to become CFO
Links between FP&A and my triathlon career
Connect with Michael Stotland Vice President, Financial Planning & Analysis at AEG Presents: https://www.linkedin.com/in/mikestotland/