10min chapter

FP&A Today cover image

Hitmaking, Taylor Swift, and FP&A

FP&A Today

CHAPTER

AI Integration in FP&A and Future Challenges

Exploring the incorporation of AI, Power BI, and machine learning in forecasting for entertainment events, the chapter emphasizes the need for adapting to new technologies and focusing on business understanding. It also covers challenges such as data governance, security, and skill development for career progression, highlighting the evolving CFO role in data-driven decision making and strategic financial planning.

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