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The SaaS Revolution Show

Reversing Freemium with Michael Litt

Oct 18, 2019
25:42

Coming to you live from Dublin where we just wrapped the fourth SaaStock flagship conference, this week's episode is a live interview we recorded with Michael Litt, Co-founder and CEO of Vidyard. This interview was part of the  Podcast stage, where we hosted a plethora of podcasters who interviewed our speakers. 

Less than a month ago, Michael did something out of the ordinary. While many entrepreneurs start with a Free software offering, then scale into launching Pro and Enterprise solutions, he did the opposite. What happens when you flip the traditional freemium model on its head? What challenges did his company face in scaling this way? How did the team react? How did the market respond? Alex digs into all of these and more.

When Michael is not bringing leading video-based technologies to market, he serves as a general partner of Garage Capital, a seed-stage fund focused on Super-Cluster companies looking to expand their networks into Silicon Valley. 

Hope you enjoy this live show with him. We have three more live episodes coming in the next few weeks.

Check out the other ways SaaStock is serving SaaS founders

🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)

🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)

🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

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