On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by special guest, former pro-athlete, serial entrepreneur and Chief Concept Officer at MADabolic, Brandon Cullen

This episode unpacks how new developments in entertainment, pharmaceuticals and technology are attempting to influence population behavior and encourage more people to engage with gyms. Specifics discussed include: DJ Diplo’s new 5k soundtrack, protein brands reacting to the GLP-1 craze and Superpower’s $4m investment to deliver bespoke preventative health care to the masses.

Key topics discussed include:

• Parenting, Fitness and entrepreneurship.
• Brandon Cullen – pro athlete and fitness entrepreneur.
• DJ Diplo’s new fitness soundtrack – engaging beyond the 15 percenters.
• Kabata – AI driven dumbbells. Is this the future of fitness?
• The impact of GPL1s and new GLP-1 complimentary products entering the market.
• Will GLP-1s drive gym engagement?
• Preventative healthcare platform, Superpower, raises $4 million.
• Creating a ripple effect.

To learn more about Brandon Cullen, click here: https://www.linkedin.com/in/playingguilty/

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0:00      Intro

0:22     Parenting, Fitness and entrepreneurship

1:26     Intro to Brandon Cullen and brief bio

3:47     DJ Diplo’s new fitness soundtrack – engaging beyond the 15 percenters

9:48     Kabata – AI driven dumbbells. Is this the future of fitness?

15:47   The impact of GPL-1s and new GLP-1 complimentary products entering the market

20:51   Will GLP-1s drive gym engagement?

23:18   Preventative healthcare platform, Superpower, raises $4 million

30:29   Creating a ripple effect