Trapital Andreea Gleeson on TuneCore’s Next Chapter
Oct 9, 2025
Andreea Gleeson, the CEO of TuneCore, discusses her passion for empowering independent artists while diving into TuneCore's global impact and recent growth milestones. She highlights the significance of both superfans and micro-audiences in an artist's strategy. Gleeson also shares insights on upcoming tools and features designed to help artists maximize their reach and revenue. With the independent music scene booming, she addresses challenges such as market fragmentation and the influence of AI. Tune in for an inspiring look at the future of music.
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TuneCore's Global Growth
- TuneCore is global and growing outside the U.S., with 75% of new artists coming from abroad.
- Fastest growth shows in India, Africa, Latin America, Southeast Asia, plus key European markets.
TuneCore As A Launchpad
- Andreea recounts TuneCore's origin as a solution to gatekept music distribution twenty years ago.
- She lists artists like Ed Sheeran, Lizzo, Phoebe Bridgers and Jelly Roll as examples of TuneCore success stories.
Discovery Replaces Access As The Barrier
- The new barrier is discovery, not access, because over 100,000 tracks upload daily and only 13% get >1,000 streams.
- Artists' main challenge is cutting through noise and finding audiences with affinity.