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Distribution First
The EASIEST Distribution Strategy in 2025 | Small Business Sweet Spot
Jan 15, 2025
Discover how content distribution goes beyond simply posting online. Explore the myth of relying solely on SEO and learn about the powerful 80/20 rule for content performance. Uncover the importance of repurposing key messages to reach wider audiences. The conversation delves into a strategic framework for mastering content marketing, emphasizing consistency and alignment with business goals. Plus, find valuable resources for honing your distribution strategies and building your brand effectively.
25:12
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Quick takeaways
- Effective content distribution requires strategic planning beyond just publishing, focusing on maximizing reach through targeted channels and formats.
- Repurposing and regularly sharing key messages enhances engagement and exposure, allowing marketers to connect with diverse audiences continuously.
Deep dives
The Importance of Content Distribution
Content distribution is a crucial aspect that goes beyond simply publishing material online. Businesses, especially those that are service-based and starting out, often focus on content creation but neglect what happens afterward. Many mistakenly believe that by just hitting 'publish,' their content will be discovered organically, but in reality, only a small percentage of content receives significant traffic. Thus, it is essential for marketers to develop strategies to distribute their work effectively, leveraging channels and platforms to ensure that valuable content reaches the intended audience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode