Betraying a Friendship to Get a Viral Story

When blogger AJ Daulerio broke the Brett Favre sexting scandal in 2010, it became one of the biggest stories of his career. But it came at a cost: he had betrayed Jenn Sterger, the woman at the center of the story, who had confided in him as a friend and explicitly asked him not to name her.

The fallout was immediate and lasting. Jenn became the target of relentless online harassment and scrutiny that has followed her for 15 years. AJ went on to face his own reckoning when his aggressive tabloid journalism eventually led to Gawker's bankruptcy, which upended his career. 

In this episode, both AJ and Jenn reflect on the toxic incentives of viral journalism, the lasting trauma of unwanted internet fame, and how a stray dog unexpectedly brought them back into contact after nearly a decade of silence.

AJ now writes a newsletter and hosts a podcast about recovery called The Small Bow and writes an addiction advice column for Slate called Ask A.J. You can hear more of Jenn on her podcast, Not Today... with Eddie Pence and Jenn Sterger.

Podcast production by Andrew Dunn

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