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Trump Coin was announced just days before Donald Trump's inauguration, sparking significant interest and leading to a sharp increase in its market cap, which reached $15 billion. The launch was promoted through Trump's social media platforms where he invited supporters to celebrate his election victory by purchasing the meme coin. Initially, early investors had the potential to see massive returns, but most participants bought in at higher prices, leading to mixed outcomes as the coin's value fluctuated. This volatility is typical of meme coins, which are speculative in nature and often leverage internet trends rather than underlying products or services.