Just three days before his inauguration, US President Donald Trump announced a new venture into cryptocurrency.

Trump promoted the launch of the token, called ‘$TRUMP’, on social media, inviting his followers to join a “very special Trump Community.”

Within hours of going on sale, the price of the meme coin surged.

Trump has previously sought to cash in on his popularity, selling an array of merchandise including Trump-branded sneakers, fragrances, and even NFT trading cards.

But this newest venture raises fresh ethical concerns about profiting from an industry with deep ties to the incoming administration – one Trump himself has a hand in regulating.

Today, cryptocurrency and tech researcher Molly White on the billions Trump seeks to make off his ‘meme coin’, and the ascendancy of cryptocurrency in the Trump administration.

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Guest: Cryptocurrency and tech researcher, Molly White.

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