The Remarkable CEO for Chiropractors 047 - Marketing in a Post COVID World
00:37 – Dr. Pete and Dr. introduce today’s topic, Marketing in a Post COVID world and the three ways businesses are responding to COVID-19
09:21 – Dr. Pete and Dr. Stephen take a moment to promote the Remarkable Virtual Conversion Immersion
12:06 – Internal, external and digital marketing and the importance of staying focused on your local market
17:47 – Strategies for setting up your marketing plan
19:16 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
19:59 – Dr. Pete and Dr. Stephen revisit the concept of stacking
23:59 – Specific strategies for internal, digital and external marketing
EPISODE QUOTES
“What we have to recognize is, post COVID, everything’s gonna change. Where people get their information, how people consume their information, what they’re listening for, what they’re responding to, what they’ll be willing to do, right?” (01:45)
“So if there are some things that remain the same, and those things are the six sides of your business that you need to solve, you still need to solve those now. What does success look for us? Are we having to rewrite the story a little bit? Maybe you’re just adding a paragraph, or a chapter, in the story on the journey that you didn’t plan, but you’re still heading in the direction you wanna go.” (06:03)
“Pay very close attention to what’s happening in your local market. Pay very close attention to the conversations that are happening. Watch what’s happening in the local markets and the stores and where people are at. You get your finger on that pulse and you’ll see when people are willing to take the next step of action steps.” (15:42)
“The best internal marketing strategy is to reactivate all your existing patients.” (16:40)
“The key for this is that you want to be in this world, not of this world.” (22:01)
“You’ve got to think about your digital marketing in two ways. Number one is the free content plan, and the second is the paid advertisement plan.” (29:32)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business