How to Become a Top ISV with David Pennington

Personal background – living in Issaquah, hobbies, family

Career highlights being part of the Microsoft Business Applications team

Thoughts on the idea of Microsoft’s shift in focus from apps to the platform

The “measuring stick” that Microsoft uses to define a top ISV

Patterns that successful ISVs do effectively to become a top ISV

Creating a business model around being an ISV

Various tools that Microsoft have available to enable ISVs in their journey to the Power Platform

Unpacking the different categories of ISVs: Build ISV, Extend ISV, Connect ISV

Examples of companies that are under the three categories of ISVs

Splits between the different types of ISVs

Difference between vertical and horizontal solutions

Understanding the Power Platform and app separation, pivoting towards starting with CDS and building dedicated applications at their layer

Thoughts on possible changes in how recognition works in the future for an example use case

Size of the potential market opportunity for ISVs in the business application market

Opportunity for SIs to spin up new business units that specifically focus on creating IP

Dev Centres – what they are, their purpose, and who can access them