39. How Business Owners Should Use LinkedIn with Joe McKay

In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews Joe McKay, a solopreneur and LinkedIn expert. Joe shares his journey from creating a dodgeball community in Australia to mastering LinkedIn content creation. He discusses the importance of understanding your audience, the three types of LinkedIn posts every business owner should know, and how to effectively engage with potential clients. Joe emphasizes the need for authenticity in social media interactions and provides actionable strategies for building a strong LinkedIn presence.

Get Joe’s solopreneurship insights at https://joemckay.info

Get Jacob’s Book: https://www.masteryourfirstjob.com

Visit Our Website: https://wavesbusinesscoaching.com

Connect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/

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Apple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.com

Chapters

00:00 Introduction to Joe McKay 06:29 Three Essential LinkedIn Post Types 12:31 Starting Your LinkedIn Presence 24:54 The Flywheel Effect in Content Creation 32:16 Final Thoughts on Authenticity