Chill & Prosper with Denise Duffield-Thomas How to pick your niche and when to pivot
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Nov 20, 2025 Struggling to find your niche? Discover tips on how to choose one without feeling trapped. If a pivot didn’t pan out, learn how to bounce back and embrace failure as a learning opportunity. Denise tackles imposter syndrome, emphasizing that more certificates won’t solve it. She highlights the importance of designing a business model that fits your lifestyle and offers practical methods for gathering testimonials smoothly. Wrap up with insights on simplifying your approach and focusing on what truly works for you.
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Design The Business Around You
- Start your business model with what works for you, not just customer preferences.
- Reverse-engineer the audience and marketing to fit the model you can sustain.
Map Offers Before You Build
- Map offers by ease, creation time, and revenue potential to choose what to build first.
- Pick one product, create it, and test rather than overplanning forever.
From One-On-One To Group Programs
- Denise shifted from one-on-one coaching to group programs after finding one-on-one wasn't sustainable with kids.
- She iterated formats and frequency until demand and logistics fit her life.
