HousingWire Daily Amy Stockberger on innovative ways to create customers for life
Jun 20, 2025
Amy Stockberger, Founder and CEO of Amy Stockberger Real Estate in Sioux Falls, shares her vision on cultivating 'customers for life.' She discusses innovative strategies for building enduring client relationships and emphasizes a service-centered approach that fosters lifelong support. Technology's role in enhancing customer engagement is explored, particularly through AI solutions like the digital employee Sammy. Stockberger highlights the importance of community-oriented services and relationship-building over mere transactions for sustainable success in real estate.
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Lifetime Home Support Model
- Amy Stockberger created a lifetime home support model to serve clients before, during, and after transactions.
- This includes free lifetime access to vendor services like moving trucks and party supplies, enhancing long-term client engagement.
Real Estate Needs Unique Differentiation
- Being the expert at connecting buyers and sellers is not a unique competitive advantage.
- True differentiation requires offering value beyond the basic job description.
Agents Should Add Value Regularly
- Agents should consistently add value to clients by sharing useful services and reminders.
- Using vendor partnerships enhances conversations and keeps connections authentic and ongoing.