Persistence is good and virtuous. But it’s also hard. And telling someone to be persistent seldom goes all that well. We may know it, but don’t want to hear it – or even know what to do with the advice when we hear it.

Many years ago when I was at Purdue, I was having a conversation with a friend who was in the process of interviewing for jobs after college. She was getting frustrated and when I gave her the advice to simply be persistent, I was met with the response referenced here above. She wasn’t thrilled.

So then I added a simple word to my advice of persistence. And that two word phrase is something I still use today in my own life and in coaching others. Check out the video below to learn more about the power of persistence.

Tweet it out: Persistence is useful, but patient persistence moves mountains. When times are hard focus on patient persistence. @KevinEikenberry

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