Scaling Japan Podcast

Episode 60: Social Media in Japan with Dustin Ikeda

Dec 19, 2023

Dustin Ikeda, co-founder of Hashi Media, discusses social media platforms popular in Japan and the unique ones. He explores the differences between Western and Japanese social media, recommends platforms for targeting foreigners in Japan, and covers pros and cons of agencies versus freelancers in marketing.

41:11

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Episode guests

Dustin Ikeda

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Episode notes

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Quick takeaways

Instagram, Twitter, and Line are the top social media platforms in Japan, with Line being the biggest platform offering messaging, news, shopping, and more.

Japanese social media campaigns often focus on themed sales promotions and prioritize upfront information in design, while offering cheaper CPMs compared to the West.

Deep dives

Popular Social Media Platforms in Japan

Instagram, Twitter, and Line are the top social media platforms in Japan. Instagram is as popular in Japan as it is in the West. Twitter is the number one social media platform in Japan and is not in the top three for the USA. Line, a super app with various functions, is widely used in Japan for messaging, news, shopping, and more.

Introduction

3min

Social Media Platforms in Japan

10min

Social Media Channels and Cultural Differences in Japan

5min

Differences in Engagement and Cost

10min

Pros and Cons of Using an Agency vs Freelancer for Social Media Management

2min

Finding a Knowledgeable Freelancer

12min

In this episode of ⁠⁠⁠⁠⁠Scaling Japan Podcast⁠⁠⁠, we welcome Dustin Ikeda, the co-founder of Hashi Media. One of the leading social media and marketing agencies in Japan for gaming, tech, and lifestyle. Dustin explores social media platforms that are popular in both the West and Japan, highlighting many unique platforms in Japan. He delves into the differences between Western and Japanese social media and recommends platforms for targeting foreigners in Japan. The conversation also covers the pros and cons of agencies versus freelancers, along with common marketing mistakes.

Links from Guest Appearance

Hashi Media

Show Notes:

(00:00) Introductions

(02:53) Dustin’s social media platforms expertize

(03:34) Social media platforms that are both popular in the west and in Japan

(04:27) Social media platforms that are not popular among Japanese

(08:06) Social media platforms that are unique to Japan

(14:28) Key differences between social media platforms in the west and in Japan

(22:15) Social media platforms Dustin recommends to target foreigners in Japan

(27:51) Pros and Cons between an agency versus a freelancer

(34:06) Common mistakes marketing agency make when it comes to social media

(40:48) Dustin’s company and contact

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