Scaling Japan Podcast cover image

Episode 60: Social Media in Japan with Dustin Ikeda

Scaling Japan Podcast

CHAPTER

Differences in Engagement and Cost

This chapter discusses the variations in engagement and cost between digital advertising in Japan and the US, highlighting the significance of engagements in Japan and the more saturated market in the US. They also delve into influencer marketing, themed sales promotions, design trends, reading habits, and targeting foreigners in Japan.

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