In this episode, host Jay Schwedelson discusses some interesting recent marketing trends and survey results, including TikTok's recent "Deal For You" sales event. Also, what's up with long gaps between seasons of great shows?!?
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Best Moments:
(00:54) A survey found that 79% of people aged 18-25 and 53% of those aged 26-40 would rather have 1 million followers than $1 million
(02:16) TikTok's recent "Deal For You" sales event underperformed compared to Amazon Prime Day, with sales down 6% during the same period
(04:15) Using Olympic-themed words like "champion," "gold medal," and emojis in email subject lines is boosting open rates by up to 20%
(05:13) Jay expresses frustration with the long gaps between seasons for popular TV shows like Euphoria, Severance, and Stranger Things
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Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold