In this book, Elizabeth Dunn and Michael Norton explain how money can buy happiness if spent according to five core principles. These principles include buying experiences over material goods, making purchases a treat, buying time, paying now and consuming later, and investing in others. The authors draw on cutting-edge research in behavioral science to show how these principles can be applied by individuals and companies to create happier employees and customers. They also highlight how companies like Google, Pepsi, and Charmin have implemented these ideas successfully.
In this episode, Gino Barbaro, co-founder of Jake & Gino, breaks down the key differences between stock investing and real estate investing. He explores not just the numbers and returns but also how your money persona plays a crucial role in determining the best investment vehicle for you.
Gino shares real-world examples, including how a $600,000 real estate investment turned into a $3 million asset while generating cash flow and tax benefits. He also explains why real estate’s illiquidity can actually be an advantage, how the average investor mismanages stock market timing, and the power of tax-saving strategies like 1031 exchanges and cost segregation.
To make better investment decisions, you need to understand your financial mindset. Gino introduces the Five Money Personas:
- George the Gambler – Loves high-risk, fast-moving investments like stocks and crypto
- Ivan the Investor – Patient and wealth-focused, ideal for real estate investing
- Steve the Saver – Values security, but can benefit from real estate’s cash flow
- Amy the Avoider – Struggles with financial decisions and needs to build confidence
- Sarah the Spender – Needs to control impulsive spending to start investing
By identifying which persona you relate to most, you can align your investment strategy with your financial habits.
Want a Free Copy of Gino’s Book?
Email: gino@jakeandgino.com
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We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/
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