Mastering Crowdfunding Campaigns

In an era of games where the financing sources are slim and marketing and community can make or break your game launch, your host Alexandra Takei, Director at Ruckus Games, welcomes Tim Morten and Cara LaForge, CEO and Director of Business Operations respectively at Frost Giant Studios, to discuss their experiences in running a widely successful crowd financing campaign on Kickstarter ($2.4M, 2280% over target, with >$28K backers for an average wallet size of $85) and a crowd equity campaign on StartEngine. We talk about the differences between a crowd equity and crowd financing campaign, the dos and donts of Kickstarter as a platform, the planning and strategy behind the Stormgate campaign specifically (marketing beats, Founder’s pack design, and timing), as well as lessons learned if they were to do it all again. Tune in for a fun episode, and, if you’d like to contribute to Stormgate, they’re running an extension campaign on Indiegogo here due to demand!  

Big thanks to GRID for making this episode possible. GRID is a game data platform providing esports data infrastructure, analytics, and distribution solutions to leading game publishers including Riot Games, Ubisoft, and KRAFTON. If you're a fan, developer, or entrepreneur with an idea for a live data-powered project, make sure to apply for GRID Open Access, get free access to official data, and start creating today! To learn more, visit https://grid.gg/?utm_source=naavik.co&utm_medium=media&utm_campaign=Naavik

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.