The Renegade Lawyer Podcast Ep. 155 – Dinosaurs Aren't Extinct—And Neither Is Direct Mail Marketing
Is direct mail dead? Not if Justin Miller has anything to say about it.
In this episode of The Renegade Lawyer Podcast, Ben Glass sits down with Justin Miller, founder of Jurassic Marketing, to talk about how physical mail (yes, the kind you can hold) still dominates relationship-building and referrals. From monthly newsletters to dinosaur-themed campaigns that convert, Justin shares what's working in 2025—and why small law firms should be doubling down on mail, not running from it.
Plus, they get into:
- Referral marketing secrets
- Justin’s time management strategies using EOS
- The surprising origin story of the Jurassic brand
- Why your mailman might be more valuable than your email list
🎧 Listen now on Apple Podcasts or Spotify.
Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com
What Makes The GLM Tribe Special?
In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.
One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.
There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.