In this episode of the Advice on Editing & Design stream of the Self-Publishing with ALLi Podcast, Campaigns Manager Matty Dalrymple talks with Jennifer Hilt, USA Today bestselling author of the “Trope the Sorrows” series, about how indie authors can effectively use tropes to sell their stories without sacrificing creativity. They explore the difference between tropes and clichés, how to leverage tropes for marketing, and the role they play in meeting reader expectations across genres.

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Sponsors

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This podcast is also sponsored by Gatekeeper Press, the all-inclusive Gold Standard in Publishing, offering authors 100% rights, royalties, satisfaction and worldwide distribution. Gatekeeper Press, Where Authors are Family.

About the Host

Matty Dalrymple podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer’s Digest magazine. She serves as the campaigns manager for the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with Rock Paper Scissors; the Ann Kinnear Suspense Novels, beginning with The Sense of Death; and the Ann Kinnear Suspense Shorts, including Close These Eyes. She is a member of International Thriller Writers and Sisters in Crime.

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