Marketing School - Digital Marketing and Online Marketing Tips

How to Amplify Your Content | Ep. #129

Dec 7, 2016

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Introduction

00:00 • 4min

How to Use Paid Advertising to Amplify Your Content

04:20 • 3min

How to Automate Your Content Automation

07:44 • 2min

How Much Should You Spend on Content Creation?

09:54 • 3min

In Episode #129, Neil and Eric discuss the ways you can amplify your content. Listen to learn the tips and tactics you can use to boost your viewership and get that traction you’ve been looking for.

Time Stamped Show Notes:

00:28 – Today’s topic: How to Amplify Your Content
00:35 – 20% of your time should be spent creating content and 80% marketing it
00:51 – Hand-to-hand combat – Hunter.io or LinkedIn will let you access emails of people of whom you can ask to share your content
01:21 – Groove HQ’s CEO’s strategy was to get people to share their content
01:45 – Use hunter combined with every site you’re linking out to
03:06 – Don’t focus on getting people to link back to you, direct your focus towards getting people to share your content
03:22 – Send emails manually instead of using tools like SendGrid
03:29 – Use HubSpot to track how many email opens you’re getting
04:14 – Try paid advertising like Facebook Ads, Twitter, LinkedIn and Gmail Ads
05:57 – Google and study the “Pinterest T raffic E xperiment: Side Hustle Nation”
06:36 – Neil uses BoardBooster for Pinterest
07:20 – Eric shares how The Blog Millionaire and Greatist use Pinterest to drive traffic to their sites
08:13 – Don’t forget to promote to your social channels using Meet Edgar
08:38 – Neil now blogs once a week unlike before where he blogged 7 days/week
10:14 – Neil’s spendings on blog posts
11:18 – Try boosting your posts, too
11:39 – That’s it for today’s episode!

3 Key Points:

Reach out to people in the same niche—link to their work and show your appreciation.
Focus on getting people to SHARE your content.
If budget is not an issue, try paid advertising to drive traffic to your site.