In this episode of Seller Sessions, Adam Heist and Danny McMillan take a deep dive into the behind-the-scenes aspects of organising the Seller Sessions Live conference in London. They discuss the challenges, successes, and unique experiences that make Seller Sessions a must-attend event for Amazon sellers. From the origins of the conference to creating a safe and inclusive environment, this episode offers valuable insights into the world of organising and hosting live events.

Episode Highlights:

The Origins and Challenges of Seller Sessions Conference:
- The discussion delves into the origins of the Seller Sessions conference and the challenges Danny faced in starting and organising the event.
Finding Passion and Energy for Long-Term Engagement:
- Danny emphasises the importance of finding one's passion and energy to sustain long-term engagement in a particular field.
Creating a Vibrant and Unique Event Experience:
- Danny discusses his vision for the Seller Sessions conference, focusing on creating a vibrant atmosphere that encourages self-expression and differs from traditional events.
Balancing Sponsorship and Attendee Experience:
- The conversation covers the significance of affordable pricing made possible by sponsorship, which facilitates the inclusion of diverse speakers and perspectives while maintaining a quality attendee experience.
Creating a Safe and Inclusive Environment for Women:
- Danny highlights the significance of creating a safe and inclusive environment for women in the industry, and how the Seller Sessions podcast and events contribute to this goal.
Event Economics and Maintaining Reasonable Pricing:
- Danny explains his pricing strategy and how he balances sponsorships with maintaining reasonable pricing to avoid sponsor influence.
Challenges, Recovery, and Reflections:
- The guests discuss the challenges of recovering from a half-empty event, organising events during the COVID-19 pandemic, and the impact of human connection during events.
Embracing Authenticity and Continuous Improvement:
- The importance of authenticity, embracing flaws, and continuous improvement is emphasised, along with anecdotes and stories from past events.
The Intense Pressure of Organising an Event and Overcoming Challenges:
- The guests discuss the intense pressure of resolving logistical issues, and maintaining great relationships with sponsors. Strategies employed to overcome challenges are shared.
Reflecting on Successful Event Execution:
- The Danny shares a personal experience of organising an event, including last-minute room rearrangements, maintaining the schedule, and engaging the audience during presentations.
Lessons Learned and Planning for the Future:
- The guys reflects on the event experience, plans for improvements in the coming year, and expresses gratitude to attendees for their support.

Join Adam Heist and Danny McMillan as they provide an inside look into the world of organising Seller Sessions Live, revealing the dedication, challenges, and rewards behind the scenes.

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