Marketing Against The Grain 6 Marketing Opportunities That A.I. Unlocks For Businesses
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Jan 17, 2023 A.I. is poised to revolutionize business, much like the iPhone did. The hosts dissect how A.I. will redefine marketing strategies, emphasizing the need for genuine value over following trends. They delve into the challenges of content creation in an A.I. driven world, from personalization to brand differentiation. Humorous anecdotes about innovative products highlight the vibrant marketing culture. Finally, the discussion focuses on embracing A.I.'s potential to foster innovation and propel businesses forward.
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Avoid Herd Mentality
- Don't blindly follow the crowd in new tech adoption, like the mobile app craze during the iPhone's rise.
- Focus on what truly new possibilities the tech unlocks, not just replicating existing functionalities.
Nuance of AI
- The pre-AI internet was binary, lacking nuance in interactions and information retrieval.
- AI brings nuance back, allowing for personalized experiences and iterative customization.
Goal-Oriented AI
- Focus on using AI to achieve specific goals rather than one-off tasks.
- AI becomes a valuable partner for iterating towards goals, reducing guesswork in areas like marketing.