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One of the key insights highlights the importance of recognizing gaps in the market as a catalyst for business creation. Rocco Canilio’s entrepreneurial journey began with his wife observing a lack of mental health care in nursing homes, which ultimately led to the business idea. Despite having a busy family life and careers, they saw an opportunity to provide much-needed services. This proactive approach exemplifies how entrepreneurs should always be attentive to their surroundings to identify potential business opportunities.