Secrets To Scaling Your Ecommerce Brand Ep 338: Auditing Your Business - Facebook Ads 101 With Jordan West
It is often difficult to take a step back and see if what you are currently doing for your business is actually working.
In this episode, Jordan talks about how to audit your e-commerce business, particularly your Facebook advertising. He shares what’s done at Upgrowth Commerce and how they help people get a third-party perspective on what’s going on in their business.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
Guidelines to audit your business advertising:
- Does your funnel include relevant ads?
- Does your funnel include a retargeting campaign for cross-selling to purchasers?
- Have you clarified what's unique about your products and offer? Tools you can use: Lifetimely or Triple Whale
- Does the ad copy call out your audience?
- Does the ad copy identify a pain point and does it offer the solution?
- Are your images optimized for all placements?
- Are you testing images and videos?
- Are you using the unicorn system?
- Is there enough variety in your audience targeting?
KPIs to look at:
- Purchases
- Average order value
- Average cost per acquisition
- Return on ad spend
- Customer LTV
- Cost per acquisition for a new customer
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.
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PROMO CODE
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