In today's episode of Revenue Reimagined, we're joined by Kwame Appiah, Head of Influencer and Creator Engagement at Later.

Kwame is a cast member on season 4 of the Netflix show Love is Blind, a former pro soccer player, and now leads creator relations for Later. He is also a content creator himself, with over 450K followers on Instagram. In this episode, Kwame discusses his journey into influencer marketing and the importance of effective brand-creator collaborations. He emphasizes the need for transparency, understanding niches and audiences, and building trust in the Creator economy. Kwame also highlights the growing influence and relatability of creators compared to traditional celebrities and shares his experiences transitioning from sales to marketing. Throughout the episode, he encourages early-stage founders to focus on consistency in content creation and experimenting with various social channels.

During today's show, Kwame shares his secrets on:

- the power of the creator economy

- what brands can (and should) do when finding new influencers for their products

- creating and growing new social channels

Any founder, entrepreneur, or business leader can steal the lessons Kwame shares in this episode and use them for their own success.

Check out Kwame's new podcast Beyond Influence - https://later.com/beyond-influence-podcast/
Follow Kwame - https://www.instagram.com/ayokwam/

PS - huge shout out to Sendoso for sponsoring our show.

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