WS1881 Use Storytelling To Elevate Your Brand | Matt Ferguson

Welcome to The Real Estate Syndication Show, I'm your host Deana Berg,  today we journey into the world of transformative storytelling within the realm of real estate with our esteemed guest, Matt Ferguson.

Prepare to be captivated as Matt shares his remarkable journey of reviving a deserted 1948 motor lodge in North Carolina. Discover how his love for mid-century mountain themes breathed new life into what is now the celebrated boutique hotel, Route 19, proving once and for all that strategic storytelling is both a lucrative investment strategy and a form of art.

Matt and I will delve into the nuances of hospitality, the unparalleled effect of nuanced storytelling in real estate, and how this approach can vastly differentiate a property. With his rich background as a creative powerhouse at the Walt Disney Company and a chief innovation officer at Storyland Studios, Matt will illuminate how blending narrative and space can create unforgettable experiences and drive financial success.


Furthermore, we'll uncover the symbiotic relationship between real estate and storytelling in not just transforming spaces but sparking significant social change. Join us as we discuss how Storyland Studios employs immersive experiences to support nonprofits, shining a light on major issues like human trafficking and poverty.


And don't miss our discussion on the visionary Trillith Studios—how a film studio's philosophy of service and community can inspire filmmakers, residents, and beyond.
So, if you're ready to break through the conventional mold and tap into the emotional core of real estate investment, this episode is for you. Let's explore the plot twists, character development, and settings that are reshaping the industry.


If you've been inspired by Matt Ferguson's innovative approach to storytelling, especially in the realm of real estate and experiential design, and would like to discover how Storyland Studios can transform your next project into a compelling narrative experience, don't hesitate to reach out. Connect with Matt directly via email  mattf@storylandstudios.com to explore the possibilities and bring your story-driven visions to life. He's always eager to discuss new ideas and collaborations.

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