The Cannes Lions Festival of Creativity is more than an awards show—it’s the global epicenter of marketing’s future. It showcases groundbreaking ideas, emerging technologies like generative AI, and cultural movements reshaping the industry. Luz Corona, editor at Campaign US, attended the festival and captured its most impactful insights and brand moments. She goes Inside the ICE House to share how the next chapter of marketing is unfolding in real time.
Inside the ICE House