Episode 74: The Fearless Girl: How a brand campaign became a cultural movement

Intercontinental Exchange recently welcomed a new neighbor to Broad Street, Fearless Girl. The statue, commissioned by State Street Global Advisors and created by sculptor Kristen Visbal to promote State Street’s SHE Index Fund, has become enduring symbol calling for change. Following the arrival ceremony outside the New York Stock Exchange, State Street’s Chief Marketing Officer, Stephen Tisdale, sat down for a fireside chat with the NYSE’s Betty Liu to talk all things fearless.

Inside the ICE House: https://www.theice.com/podcast/inside-the-ice-house