Behind the Numbers: an EMARKETER Podcast
Reimagining Retail: How retailers can capitalize on New Years resolutions | Dec 4, 2024
Dec 4, 2024
The discussion revolves around how New Year's resolutions shape retail behaviors, revealing key opportunities for wellness and fitness industries. Strategies are shared for retailers to engage consumers seeking self-improvement, emphasizing community-building as a long-term tactic. Innovative marketing approaches featuring brands like Equinox and Chipotle are highlighted, showcasing experiential engagement for younger audiences. The podcast also explores the personal empowerment that gift cards can offer during this resolution season.
17:26
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Quick takeaways
- Retailers linked to wellness can thrive by aligning their offerings with New Year's resolutions focused on self-improvement and healthier living.
- Engaging consumers through challenges and loyalty programs can sustain interest and participation beyond the initial New Year's enthusiasm.
Deep dives
Capitalizing on New Year's Resolutions
Retailers can significantly benefit from the trend of New Year's resolutions, particularly following a heavily consumer-driven Q4. This period often sees a drop in consumer spending due to what is known as 'holiday hangover,' where returns and reduced purchasing occur. Retail industries linked to wellness, such as fitness centers, healthy food products, and home organization, are poised for growth during this time. Essentially, brands that can cater to resolutions related to self-improvement and healthier living stand to enhance their sales and engagement.
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