two & a half gamers session #44 - New creative strategy from CN, UA winner of 2022, games update

Dec 23, 2022

49:23

forum

Ask episode

view_agenda

Chapters

auto_awesome

Transcript

info_circle

Episode notes

This is no BS gaming podcast 2.5 gamers session #44. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/H5WyEwzm0-A

Agenda:

00:00 Intro

03:00 New creative strategy coming from China

07:31 Creative d*ck move

09:10 Meta, Google, and Facebook can do something about it (right, Felix?)

oh yeah, Meta = Facebook

11:50 Rewarded ads are only for Games, not Apps!

12:54 Games updates

16:20 No segmentation for Special offers? WHY NOT?

19:25 Survivor.io Numbers update