Ep41 | Should You Use Google Ads AI?

🎙️ Episode – Should You Use Google Ads AI?

« Book a Free Google Ads Strategy Call Here »

On the surface, Google’s AI Max campaigns sound like the perfect solution: no keywords, no targeting, no copywriting—just AI doing the work while you sleep. But if you’re a clinic owner with a small ad budget, this shortcut can burn through your money without bringing in a single patient.

In this episode, Jeremy Dupont breaks down exactly why AI Max campaigns can backfire, when they actually make sense, and how to protect your ad dollars by keeping control over your campaigns. You’ll see real-world examples of AI-generated ads—and why they often miss the mark for physical therapy clinics.

📌 Episode Topics:

1. The Allure of AI Max
   • Why “no setup, just results” is so tempting
   • How Google’s incentives differ from your clinic’s
   • Clicks vs. actual patient evaluations
2. Where AI Max Goes Wrong
   • Irrelevant ad groups: PT jobs, DPT programs, wellness, nutrition
   • Burning budget on searches that never become patients
   • No control over copy, targeting, or landing pages
3. When AI Max Might Work
   • Large clinics spending $5k–$10k/month
   • Years of conversion data already in place
   • AI can replicate and optimize proven ad copy
4. Inside Google’s AI Features
   • Search Term Matching & Asset Optimization—already in standard campaigns
   • URL inclusions/exclusions: why they still require human input
   • Generative AI copywriting: only works if you already have strong ads
5. Real Ad Examples
   • Nutrition and wellness campaigns eating up PT ad budgets
   • Brand campaigns making you pay for people who already know you
   • Auto injury & hand therapy ads sending traffic to irrelevant pages
6. The Smarter Path
   • Start with a general search campaign + conversion tracking
   • Manually control search terms, ad copy, and landing pages
   • Layer AI tools only after you have strong data to optimize

⚡ Quick Wins You Can Use Today:

• ✅ Don’t launch AI Max if your budget is under $1,000/month
• 🎯 Use search campaigns with conversion tracking first
• 🖊 Control ad copy and target only PT-specific terms
• 📌 Exclude irrelevant URLs (nutrition, wellness, etc.)
• 📈 Layer AI features only once you have proven ad data

📣 Why This Matters Now

AI Max may be the future, but it’s not ready for small clinics today. Without control, you risk spending hundreds on irrelevant clicks instead of filling your schedule with patients. By learning the right sequence—manual setup first, AI later—you’ll build ads that are cost-efficient, scalable, and aligned with your clinic’s goals.

📥 Get a Free Strategy Call: https://thepatchsystem.com

📱 Follow for More: Follow @_jeremydupont on Instagram for clinic marketing strategies that actually work in 2025.

Thinking about letting Google’s AI run your ads? Listen first—this episode could save your clinic thousands of wasted dollars.